MemoMax cocoa flavanol article in Daily Express

THIS £1 chocolate drink could boost your MEMORY

A drink costing only £1 could work wonders for people suffering from memory loss or those looking to give their memory a boost.

By Olivia Lerche April 29th, 2016

A new hot drink could improve your memory.

The developers of the drink – called MemoMax – claim the beverage can reverse cognitive decline, possibly brought on by dementia or Alzheimer’s disease.

The drink includes flavanols, a naturally occurring product found in cocoa. The flavanols are clinically-proven to improve memory loss.  However most cocoa varieties have a low flavanol content and this is normally reduced during the processing treatment.

Medifort, which has developed MemoMax, say the drink uses a ’special variety’ of cocoa bean high in flavanols and a new processing treatment that does not reduce the levels of the substance.

The website states: “MemoMax is an easy to mix, tasty, chocolate flavoured drink that is taken once per day. It is mixed with milk. One pouch contains one month’s supply.”

The UK-based company claims that taken daily, MemoMax can have a positive and beneficial effect on memory.

It said standard cocoa has 55mg of flavanols per an 11 gram serving. But MemoMax high-flavanol cocoa boasts a huge 850mg flavanols per 11 gram serving. The drinks costs £31.50 for a month’s supply – and is created by mixing 11g of the powder with milk.

The health benefits of the drink are based on scientific research by Columbia University Medical Centre in New York in 2014.

Researchers found dietary cocoa flavanols reversed age-related memory decline in healthy older adults.

The study, published in the advance online issue of Nature Neuroscience, provides the first direct evidence that one component of age-related memory decline in humans is caused by changes in a specific region of the brain – and that this form of memory decline can be improved by a dietary intervention.

Research found that as people age they sometimes show some decline in memory – and learning and remembering everyday things becomes harder.

The Columbia University Medical Centre reports: “In the CUMC study, 37 healthy volunteers, ages 50 to 69, were randomized to receive either a high-flavanol diet (900 mg of flavanols a day) or a low-flavanol diet (10 mg of flavanols a day) for three months.

Brain imaging and memory tests were administered to each participant before and after the study.”

Lead author Adam Brickman, PhD, associate professor of neuropsychology at the Taub Institute said: “When we imaged our research subjects’ brains, we found noticeable improvements in the function of the dentate gyrus in those who consumed the high-cocoa-flavanol drink.”

This article can be viewed on the DAILY EXPRESS website here (opens in new tab)

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